Nike stands for a lot of different things to different people. For an athelete, it's about outperforming the competition. For amateurs, it's becoming better. For the sneakerhead it's the love of the shoe. In my mind, this is the first time ever that a company has addressed any communication to it's sneakerhead base in such a massive way.
The ad beautifully depicts 3 sets of customers. The pro-athlete, the street-athlete & the Sneaker. The love for the swoosh is the same across the three.
An amazing ad and a beautiful tribute to all Nike lovers.